Hair removal is one of the most popular medical aesthetic procedures globally, and the trend is on the rise. To capitalize on the trend, you’ll want to offer the best in laser hair removal technology at your clinic—but that’s not all. It’s also essential to market the treatments so clients view your practice as their go-to solution for hair removal. Here are our top tips for marketing laser hair removal treatments at your practice.
How to Market Hair Removal Treatments
Emphasize Their Efficacy
Millions of people want to enjoy skin that’s free of unwanted hair. However, before they take the initiative and book a treatment, they may have concerns about how safe and effective hair removal is. This is especially true for people with darker skin tones, who face a higher risk of hyperpigmentation. For this reason, it’s essential to emphasize the benefits of the newest diode laser technology for hair removal. Combined precision and performance make diode laser treatments faster and more comfortable for the consumer, effectively removing the hair without damaging the surrounding tissue, with a reduced chance of incurring side effects such as hyperpigmentation and other post-procedural inflammation. Highlight the advantages by featuring patient journeys on your social media channels, optimally showing people with different skin tones getting the treatment.
Leverage Word of Mouth
One of the best ways to bring new clients to your clinic is to encourage patients to post online reviews of their hair removal experiences. This kind of social credit is invaluable for aesthetic practices, which face a lot of competition and depend on building a reputation to maximize revenue. You don’t have to be pushy—most people are glad to share a positive customer experience if you simply ask.
Get the Word Out
As we’re heading into spring and summer, now is the perfect time to send out an e-blast, newsletter, or curate your blog content to market hair removal services. Generate new business from your existing clientele by offering a special deal to returning clients, or a discount on their first hair removal session.
Offer Packages
Hair removal treatments have a high rate of satisfaction, and people who get it in one area often end up doing it in another. So why not give them a head start? Offer packaged treatment sessions so clients can treat both legs, or an upper body and lower body combo, to boost the perceived value treatments of your hair removal offerings and give your clients the all-over smoothness they’re craving.
Boost Your Retail Offerings
One of the great things about hair removal treatments is that they require minimal aftercare. However, going the extra mile with smoothing creams, enriched moisturizers, and oils might make your hair removal treatments more memorable to your clients—and more in demand. To lock in their amazing results, curate a selection of retail products for your hair removal patients to take home.
Market To Male Patients
Increasingly, men are seeking out aesthetic treatments, and hair removal is an especially popular way for them to kickstart their aesthetic journey. Position your clinic as a friendly space for male patients by including them in your marketing imagery, creating content that’s just for them, and letting them know that you have their hair removal needs in mind.
Venus Concept Hair Removal Solutions
Equip your clinic with the highest standard of hair removal technology with Venus Velocity™ and Venus Epileve™
Venus Velocity™
Considered the gold standard in medical aesthetic hair removal since it came to market, Venus Velocity™ is a full-scale hair removal device for clinics that are planning to offer robust hair removal services. With the proven efficacy of diode laser technology and a real-time cooling system, Venus Velocity™ provides the optimal balance between high energy absorption of melanin chromophores and deep penetration into the skin. Its pulse and slide modes make it a versatile device ready to use on all areas of the body. Of course, it is effective for all skin types, including tanned skin.
Features:
- Optimal wavelength of 800 nm with high peak power of 2,400 W and fluence of up to 100 J/cm2
- Ergonomic applicator eliminates operator fatigue and is compatible with three changeable spot sizes
- Integrated IOT technology for enhanced business operations and optimized results
- Versatile with two modes of operation, PULSE and SLIDE, for individual patient needs
Venus Epileve™
Venus Epileve™ is our tabletop hair removal system, offering the same powerful technology on a portable scale for increased in-clinic efficiency. The easy-to-use applicator delivers fast and comfortable hair removal treatments for an experience that’s as smooth for the operator as is it for the client. With two modes of operation, a real-time cooling system, and IoT technology, Venus Epileve™ helps to deliver a positive ROI for growing aesthetic practices. Like our other devices, it is designed to be safe for all skin types, including tanned skin.
Features:
- Optimal wavelength of 800 nm with high peak power and fluence
- PULSE and SLIDE mode options
- Real-time cooling system for a safe and comfortable treatment
- Integrated IOT technology to optimize treatment protocols and results
Contact us today about bringing our industry-leading diode laser hair removal to your clinic so you can tap into the accelerating demand for this popular treatment.
Practice Enhancement Tips
