With Millennials now accounting for the largest adult demographic in the U.S., it’s time to ensure that you understand the needs of this consumer sector to secure your aesthetic clinic’s continued success. The first thing to consider is that these 18- to 35-year-olds live and thrive in the era of social media, prevalent with celebrities and beauty influencers showcasing their best looks. The aesthetic concerns that these young patients have may be very different from your older core audiences. Let us help you dig further and understand this audience who will influence the direction of medical aesthetics for the next five, 10, or 20 years.
Millennials have brought a twist to the standard of beauty and have created an uprising of new trends and self-love. Apart from their influence on social media, millennials have devoted themselves to recreate their beauty in ways that they feel is right. According to a 2018 study done by the American Society of Aesthetic Plastic Surgery, people under the age of 38 are having more cosmetic surgeries than those within the ages of 54-64. This is a market that can’t be ignored!
What Are Millennials Concerned About?
Acne
According to the Global Acne Market Report, acne cases increased globally to 681.12 million cases in 2016. Being in their 20s and 30s, active adult acne can strike any time. AAD reports that 15% of adult females experience acne at some stage of their life. Active acne and scars related to acne pose an obstacle in their pursuit of perfect skin. Topical brands such as Proactiv has seen exponential growth in terms of sales in recent years, acting as evidence for this increasingly common concern.
Venus Versa™ acne treatments can help reduce acne-related redness and inflammation and kill acne bacteria to prevent future breakouts. Utilizing a dual-wavelength approach, blue light targets porphyrins which destroying the bacteria to prevent future breakouts while the red light, delivered in a longer wavelength, penetrates deeper into the skin and targets dilated blood vessels reducing inflammation. Providing relief from active acne and reducing the chances of future occurrences.
Blackheads and Whiteheads
Open comedones, or blackheads, are common skin care concerns among people of all ages. Millennials are no exception! Often linked to acne or even cumulative exposure to ultraviolet (UV) light, patients are seeking a convenient solution to this recurring skin care concern. Although not as severe as acne, this concern can impede the flawless complexion that they are looking to achieve. 71% of Millennial beauty consumers will wear a natural look, and the foundation for that is clear and clean skin.
Venus Glow™ dermal rejuvenation treatments offer an easy solution to remove blackheads. It utilizes an adjustable vacuum that gently opens and deep-cleans pores. Leaving little for the reformation of blackheads and whiteheads. Its two ultra-fine jet streams deliver into the pores can help flush out dirt, debris, dead skin cells, and excess sebum, offering patients an instantly rejuvenated complexion.
Unwanted Hair Growth
According to a survey conducted in the United States, millennial women were found to be more affected by feelings of insecurity than older generations. Almost half of the participants said they’d give up coffee for a month if it meant being free of body hair for one year. Traditional methods like waxing and shaving might be more affordable but they can be a hassle for these consumers who are more accustomed to instant gratification. They are on the lookout for a quick and effective solution.
Laser hair removal treatments continue to be one of the top five requested non-surgical, minimally invasive cosmetic procedures. Keeping in mind profitability, ease-of-use, and safety for all skin types, Venus Epileve™ checks all the boxes. Equipped with a diode laser, it offers two modes of operation (SLIDE and PULSE) for fast and versatile treatments.
Prevention For Wrinkles
The global skin care market is expected to be worth $189.3 billion dollars by 2025, according to Statista. While a lot of topical products boast anti-aging properties, the effects are not always visible. Most women start to notice wrinkles and fine lines as early as their twenties and thirties. A poll conducted by Dermstore that 42% of women aged 25 to 34 worry about wrinkles regularly. It is often an endless trial and error process with these topical creams, they are ready for a solution that can produce results.
Venus Concept’s wrinkle reduction treatments are powered by our patented (MP)2 technology which allows for a comfortable patient experience. These treatments are quick and non-invasive, utilizing advanced technologies to stimulate the production of collagen and elastin. They are great for the prevention of fine lines as well.
Is Your Clinic Ready To Serve Millennials?
This young generation tends to be quite familiar with aesthetic treatments and offerings. The influencers they follow on social media bombards them with images of flawless skin, perfect bodies that were often times enhanced by medical aesthetics. Ensure your business is equipped with the tools to help these younger patients address some of their most prominent concerns by partnering with Venus Concept.
If you choose to add our devices and treatments to your offerings, you will gain access to our warranty coverage, easy device upgrades, marketing support, and educational opportunities for your staff. We want to help you grow your practice, regardless of its current size. Interested in learning more? Talk to one of our experts today by clicking the button below.
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