A new season is a great time to refresh your marketing strategy. It’s as simple as reviewing what’s working, what’s not, and implementing a few changes accordingly. Of course, your patients are interested in different treatments at different times of year and you want to make sure you’re positioning the most relevant of your offerings at the right time. Depending on your location, your clientele might not want a hair removal treatment in the middle of winter—but they might want another body treatment. Here are the popular fall treatments your patients are looking for and how to promote them as part of your clinic offerings.
Top Aesthetic Treatments for Fall
Skin Care
Due to the change in temperature, fall is a great time for patients to reassess their skin care routines. As part of your seasonal marketing strategy, you could offer consultations to help your clients come up with a fall/winter skin care routine to address their individual needs and combat the harsh weather. This is an opportunity to advise them on the product lines you retail in your clinic, or to suggest a dermal renewal treatment to help them start over with a clean, fresh canvas.
Face Treatments
Fall is optimal for addressing skin concerns like aging, acne, and textural issues because your clients can devote the extra time indoors to extra self-care. Aesthetic treatments for anti-aging, wrinkle treatments, and skin resurfacing usually require patients to stay out of the sun for a few weeks, which is no problem when it’s cold outside. Additionally, now that summer is over you should stress the importance of treating any sun damage your patients might have accumulated. Now is a great time to market photorejuvenation treatments to treat and prevent further signs of aging brought on by sun exposure.
Body treatments
For many people, fall means changing their fitness routines, bringing outdoor recreation inside and adapting workouts to their home or gym. Fall also tends to bring with it a heartier menu, and lots of holidays that come with the temptation to overeat. Therefore, maintaining one’s fitness and physical goals can be challenging. Fat treatments, cellulite reduction treatments, and skin tightening treatments can help your clients keep the shape they worked hard all year for, and balance out the overindulgences of holiday feasting.
Hair Restoration
Fall is an excellent time for your clients to undertake a hair restoration procedure for a number of reasons. One of the main concerns when it comes to hair restoration is how the area will look during recovery, however, concealing the grafted area as it heals is easier in colder weather, when clients can wear a hat. You can also emphasize that in fall, the timing couldn’t be better—since grafts tend to take approximately 9-12 months to grow in fully, they’ll be able to enjoy their results by next summer.
Top Aesthetic Devices for Fall Seasonal Treatments
Venus Viva™ MD
Venus Viva™ MD is a highly customizable tabletop device that delivers exceptional results with low downtime and is safe for all shades of skin. Using NanoFractional Radio Frequency (RF) with SmartScan™ technology, Venus Viva™ MD is a fractional resurfacing system that allows customized control of ablation and coagulation for enhanced efficacy in resolving mild to severe skin damage. Designed with patient satisfaction in mind, it’s an ideal choice for clinicians who are looking for a flexible, powerful skin resurfacing device with a high return on investment.
Venus Legacy™
Non-surgical body slimming treatments use radio frequencies to break down fat cells underneath the skin’s surface, tightening lax skin and reducing inches in the process. The treatments are comfortable, effective, and quick, with no downtime—they’re delivered in 15-30 minute sessions, less time than it takes to do a regular workout! They’re also far less costly than surgical options, like liposuction or tummy tucks. Our Venus Versa™ and Venus Legacy™ devices are the most effective devices on the market today for body slimming and contouring with advanced technology for addressing cellulite reduction, skin tightening, and wrinkle reduction with lasting results.
Venus Bliss™
Powered by diode laser technology, the Venus Bliss™ non-invasive lipolysis machine reduces fat from target areas comfortably and effectively. The device comes equipped with an (MP)2 applicator that combines Multi-Polar Radio Frequency and Pulsed Electro Magnetic Fields with advanced VariPulse™ technology to tighten skin, further reduce circumference, and reduce cellulite* for a smoother, more contoured appearance. Already popular, our Venus Bliss™ treatments now have an incredible ambassador in Venus Williams, whose down-to-earth approach to beauty appeals to a broad spectrum of clients.
Venus Versa™
A versatile, multi-treatment platform, Venus Versa™ performs the most in-demand aesthetic procedures popular with patients today. Non-invasive treatments such as photorejuvenation/photofacial, acne treatment, hair removal, skin resurfacing, body contouring, cellulite reduction, skin tightening, and wrinkle reduction can all be delivered via one compact workstation, and the device can be customized and expanded according to your clinic needs—with Venus Versa™, it’s possible to start with a few offerings and upgrade as your business continues to grow.
NeoGraft® & ARTAS®
The ARTAS® Robotic Hair Restoration System makes hair restoration procedures swift and seamless, using Artificial Intelligence (AI) to design the ideal extraction and placement of the hair follicles. The device’s precision and speed work to protect existing hair and maintain a natural appearance for the newly implanted hair. The innovative system leverages state-of-the-art technology to enable accurate and efficient harvesting, recipient site-making, and implantation functionality in one device, using image-guided robotics for precise and repeatable follicular unit dissection.
With NeoGraft®, the automated system supplants the need for linear grafts by extracting individual hair follicles. The highly specialized pneumatic arm then implants them in the area where more hair growth is desired. The newly implanted hair follicles continue the natural hair growth cycle and results improve each week, with full realization at 9-12 months post-procedure. In both cases, the procedure is minimally invasive, less painful, leaves no linear scarring, and requires very little in terms of recovery or aftercare.
In an increasingly competitive industry, marketing your clinic well requires year-round attention and innovation. At Venus Concept, we have the tools to help you succeed. To find out how we can support your business, reach out and speak to one of our experts today.
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