Dance challenges, cat fashion shows, lip syncs, pranks, fitness tips, and comedic outtakes—with content like that, you might be wondering if TikTok is the right place for your business. The answer is yes! TikTok has a fast-growing user base that more and more brands are marketing to using the viral video app to reach new audiences and engage with existing ones. Read on to learn how to put this powerful social media platform to use the right way.
TikTok Facts For Businesses
The rise of popularity in this latest of social media offerings has been nothing short of meteoric. Since launching in 2016, the app has spread to 150 markets around the world, in 39 different languages. In 2018, it’s monthly active users numbered 500 million, and although the company hasn’t released an official figure since then, techies speculate that around 800 million people use TikTok today. However, TikTok’s market share in North America is still in the early stages, so it’s a good time for businesses to get in on the ground floor.
Like other social media apps, TikTok has an algorithm that decides where, when, and how often your content is shown to other users. However, this can work in your favor. Since the algorithm endeavors to show users relevant content based on their age, interests, and location, the outcome is that the people who see your posts are more likely to be potential clients for your business.
In terms of demographics, though, are TikTok’s users similar in age and income to those seeking aesthetic treatments? It turns out, yes: 25% of users are between 25-34, 20% are between 35-44, and 26% are between 45-64. Female users outweigh male 2:1, and most promising, 37% are in an annual income bracket of over $100k. So far, the most avid TikTok users are Gen Z and Millennials, the fastest-growing customer base for aesthetic treatments.
How Your Business Can Use TikTok
Run Your Own Branded TikTok Account
If you have a smartphone and are social media savvy, you can start your own account for your clinic. Follow, interact, and post videos that show your brand at its best. And remember, it can take time to build a following, and even longer to see those followers turn into clients. As long as you’re consistent, it will happen.
Partner With Local Influencers
One way to get in with the TikTok crowd is to partner with someone who already has a lot of followers. Influencers are social media mavens that offer up-to-date, trendy content to their legions of followers, and businesses sponsor them to get products or services in front of their audience. It’s an excellent way to dip a toe into the TikTok world without having to do the work of building a following of your own, first.
Take Advantage Of TikTok Advertising
TikTok recently introduced ads to its platform, and they work in similar ways to those you’ll find on other social media platforms. Basically, this is branded content you pay to have promoted on the app so it reaches a larger audience. TikTok offers four different types of ads including Native Content, Brand Takeovers, Hashtag Challenges, and Branded Lenses. Since this is a relatively new platform and you’re likely to have no experience advertising in it, we would advise that you turn this over to a digital agency.
Create Content That’s Catchy
Rather than selling all the time, use TikTok as an opportunity to create the fun, sticky content the app is known for. Look around and see what other brands are doing for ideas. Brainstorm fun ways to introduce your services or products, film some client testimonials (with permission, of course), or introduce yourself and your staff. And remember, you’re speaking to the Gen Z and Millennial crowd.
Stick To This Winning Topic
If there’s one thing TikTok users can’t get enough of, it’s beauty. Luckily, that’s a topic your clinic knows a lot about. Give your audience what they want with content like beauty tips, skin routines, before and afters, and more. You can always relate these back to in-clinic treatments and services, but it’s more important that your followers come to trust you as a valuable resource on all things beauty related. Then, you’ll be the first name they think of when they want a treatment.
When it comes to social media, there’s a lot to know—and things are changing all the time. Since you want to devote your whole focus to running an excellent medical aesthetic clinic, it might be a good idea to get a little help with the rest. At Venus Concept, we partner with you to help support and promote your business by providing free social media materials for our customers. Speak to an expert today about kickstarting your digital marketing campaign:
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