Retail is a powerful way to expand your revenue and offer more value to your patients. Clients want to maintain the results of their service or treatment at home, and you can offer them the quality products to help them do that. Furthermore, it’s a way for them to be reminded of your business every time they use a product they purchased from you. Read on to learn how you can increase your clinic’s income with retail offerings.
Ideas for Expanding Into Retail
If you haven’t added retail offerings to your clinic yet, getting started is simple. First, you need to make a few decisions regarding what you want to sell. Here are a few ideas to get the ball rolling:
- Aftercare products, such as specialized skin care and topicals to use post-treatment
- Spa and self-care essentials like gua sha tools, face masks, sunscreen, and body care
- High-quality skin care lines, especially ones not available elsewhere
- Hair and/or body care products
- Luxury self-care items like robes, candles, and other gifts
- Clinic-branded merchandise such as totes, stationary, and more
How to Effectively Market Your Retail Offerings
If you want to ensure a good income from your retail offerings, it won’t do to take a haphazard approach. Here are some tips for marketing your retail products effectively.
Display Tips
Set up an area in your clinic to display products attractively and in an eye-catching way. Putting them near reception is a good idea, as this is the first and last place your patients go when they visit your clinic. Good lighting is key, and remember that quality trumps quantity, so only offer those products that you stand behind. And always offer testers so clients can try before they buy.
Train Your Staff
Make sure your clinic staff knows about your product offerings so they can present them to clients properly. Introduce products to clients during the aftercare discussion, so it blends seamlessly into the customer experience instead of trying to sell them separately.
Use Your Newsletter
Adding your retail offerings to your email marketing efforts is an easy way to let your clients know what’s available to them. Use your newsletter to announce new products, sales, or educate them on the uses of a certain line of products.
Special Offers
Retail products are a great way to boost the value proposition of your treatments and services. Add them to package deals or make them a special gift with purchase, a strategy which is especially effective near the holidays.
Sell Online
These days, it’s simple to add an online shopping option to your website. Why not make your retail products available to clients online? This is a great way to attract new clients and extend the customer journey of current patients.
Host a Giveaway
Doing a giveaway either in your clinic or on social media is a powerful way to increase your brand awareness and drive engagement. Retail items tend to be less of an investment than giving away a treatment, making them the perfect thing to offer in a giveaway.
Make It a Good Experience
Special touches make all the difference for customers. To that end, have nice paper bags on hand along with tissue and ribbon to package purchased products, and train staff to take the time with patients who are interested in your retail offerings rather than treating them like an aside.
Get Customized Marketing Support From Us
The Venus Concept Business Development Program is designed to provide ongoing support for our customers at no extra cost. The Business Development team does more than just help with Venus Concept devices—they will work with you on all aspects of your business to ensure that you have the tools and resources needed to grow and be successful.
Venus Concept’s Business Consultants are a team of business experts who specialize in helping clinics market their services and improve their efficiency on all levels. Using industry trends and best practices, they will work with you one-on-one to help develop customized solutions that are tailored to your business needs.
Reach out today to get started with a customized business plan and marketing support to help your clinic thrive.
Practice Enhancement Tips
