Video content has quickly become one of the most popular ways of sharing and consuming information for people around the world. Today’s online audience is far more likely to engage with a brand that posts video content, particularly through platforms like TikTok and Instagram. Video has gotten so popular that most social media platforms are prioritizing it in their algorithm, including Facebook and LinkedIn. Ready to see what video can do for you? Here are our top tips to get the most out of your video content!
Best Practices for Video on Social Media
Adding videos to your social marketing strategy can increase your reach, build brand awareness, and make viewers more likely to convert to real customers. However, there are some basic things to keep in mind that will help your video content be seen by more people.
- Create content that’s aligned with your brand. Instead of jumping on every trend that comes along, post consistent content that your viewers will learn to identify with you and your clinic.
- Know your platforms. User tastes vary from site to site, and your videos will get more traction if they align with those tastes. For instance, you can post shorter, beauty-related content on Instagram and more educational-style posts on TikTok.
- It’s better to post higher-quality videos less frequently than low-quality videos daily. In fact, allowing more time between content will give the algorithm more time to feature your video.
- Videos should only be about 15–30 seconds up to one minute for how-to or educational posts. Always make sure you’ve got good lighting and everything is in focus.
- Make sure your video location looks its best to show your clinic in the best light. You can even have a designated space or room in your practice for shooting video content.
- Optimize your video by using three to five hashtags that are relevant to your brand, and remember that hashtags can vary between platforms.
- Last but not least, always get consent before showing a patient in a video—there’s nothing worse than having to take a post down because you didn’t have permission from the subject.
Top Tips for Creating Social Media Videos
Video marketing can feel complex and overwhelming, but it doesn’t have to be. Here are some tips and ideas to get you started.
Show the treatments you offer: simple but effective, showing what a treatment is like from start to finish can really capture your target audience. Incorporating before & after photos or video clips is a great way to show the treatment’s results.
Ask questions: hearing the experience of other patients can help prospective clients take the plunge on their first treatment. Find a current patient who’s willing and ask questions on camera before/during/after treatment to help demystify the process.
Do a behind-the-scenes post: everyone loves to see behind the curtain, especially in unique professions like medical aesthetics. Show what it’s like to prep for a hair restoration or explain the safety & treatment protocols your staff follows to keep patients safe.
Educate with How-To videos: Videos are a quick, digestible, and fun way for you to share information about treatments. Whether they're on the technology, how the treatments work or sharing before/after-care instructions, this is your chance to share your knowledge with an info-hungry audience.
Don’t be afraid to have fun: Whether mastering the latest TikTok dance craze, or pairing your videos with fun music and visuals, video content is a chance for you to be creative and have fun with your marketing efforts, and viewers are more likely to connect with you if your show your personality.
Get the whole team involved: If finding patients to appear in videos is proving tricky, offer your staff members a free treatment and capture them on video. This is a great way to build team relationships, treat your clinic staff, and show that you believe in the treatments you offer.
Get Support From Our Marketing Experts
With the rate of engagement and conversion on video content being so high, it’s worth it to try posting videos promoting your business. However, with a clinic to run, you may feel you already have enough on your plate. With that in mind, Venus Concept offers marketing support to help your business thrive. Teaming up with the experts of our Business Development Program lets you tap into our video marketing resources.
In addition to having access to a library of professionally produced videos, as a Venus Concept partner, you’ll also receive ongoing guidance and support from our Venus Business Consultants to help market and build your business for a higher ROI. Learn more about the unique benefits of a Venus Concept partnership and explore our lineup of cutting-edge medical aesthetic machines, from versatile multi-treatment platforms to compact tabletop units.
Contact us today to get started!
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